Speaking can be a great way to increase brand awareness, build your expertise, and earn money. I’ve had the privileged to speak to both small and large audiences and have developed a few best practices to save time, combat stress, so I can focus on delivering a ROCKING speech or presentation.
1. A week before the event, follow up with organizers about your room set up. For example, will it have power point capabilities? Also, will you be able to have a table for products? Will it be recorded and can you get a copy? This follow up call is to ensure everyone is on the same page and eliminates confusion.
2. Arrive early enough to deal with any problems or just to mingle with the audience.
3. Decide on what will be on your product table and who will manage it. I suggest asking a friend or spouse for help. You should not do this solo because it can take you away from connecting with those in your session. Instead, you can stand by your table to answer questions, but direct people to make purchases with your assistant. Have a sign-up sheet for your newsletter. Provide a handout participants can pick up from the table. Make sure to have extra business cards and other branded materials on hand.
4. Hire a videographer or photographer to capture you in action. The pictures you can use on your website. The video can be used on a sizzle reel (a speakers video which shows you in action). You can also ask the videographer to interview audience members for a testimonial. At my breakout session at the Columbia Small Business Week Conference I asked Mauricio Richardson with Pressmark to capture all of my animated antics and high energy talk. It’s the best investment and business move.
5. This goes without saying: stay hydrated. This is especially true if you are flying, as it can dehydrate you. Make sure to drink plenty of water before, during, and after your talk.
Everyone can speak. Everyone should speak so don’t be afraid. At the end remember to have a great time because if not it will come across in your presentation.
