The surge of live video has level the playing field for just about anyone to build their personal brand. Video has become the norm of storytelling, building expertise, and brand awareness. In order to get the most out of this awesome platform, here are 5 ways to sparkle and shine on video.
- Dress the part: Make sure your wardrobe reflects your personality and brand. To make a more formal presentation, a suit and tie or blouse and skirt would work. Keep jewelry to a minimum and make up should not be too much that you are unrecognizable.
- Use your natural voice: Leave the urge to use the news anchor voice at home. Be yourself and speak to the camera as if you were talking to a friend. Your voice is important.
- Practice makes perfect: You must know your stuff. Practice on your delivery. Don’t rush it; you are building creditability with your audience. Practice in the mirror your talking points. Keep it simple.
- Look into the light: Look into the camera and engage with your audience. Don’t be afraid of flubs, you are human.
- Take a deep breath and have FUN: Take a deep breath before you go live, and continue to breathe. Commit to being yourself and enjoy the process.
These are just a few ideas, what would you add to the list? Here’s to you being awesome on video.
The Rosho